SEVERNSIDE
ADVENTURES
A dynamic, easy-to-explore website that brings the Forest of Dean outdoors online - and helps more families, schools and groups turn curiosity into adventure.
CASE STUDY. WEB DESIGN.
Brand Identity & Design
CLIENT
Severnside Adventures
SCOPE
Website design
INDUSTRY
Outdoor experiences
LOCATION
Forest of Dean
Severnside Adventures helps people explore the outdoors, build confidence and make lasting memories.
The website needed to communicate that excitement instantly while still making practical information - activities, suitability, prices and booking - easy to find.
It also had to speak to several audiences at once: individuals, families, schools and groups, without letting the experience feel complicated.
01 - THE CHALLENGE
Capturing the feeling
before the
first step
01
Inspire visitors
02
Explain every activity
03
Make bookings effortless
A digital trail
worth following.
Lead with experience
Bold activity and nature imagery brings the energy of a day outdoors into the first screen.
Make discovery playful
Clear routes let visitors browse adventures, local walks and places to visit at their own pace.
Keep action close
Availability and booking links sit naturally beside the information needed to make a decision.
02 - THE APPROACH
01
02
03
Natural greens and deeper earthy tones have been used to reflect the forests, countryside and adventurous environments at the heart of Severnside Adventures. A bright green has been introduced to bring more energy and excitement to the brand, while helping important elements such as buttons and calls to action stand out. The result feels outdoorsy, energetic and approachable, while still retaining a professional look that builds trust with families, groups and adventurers.
03 - THE SOLUTION
Nature-led.
Action-ready.
MOBILE-FIRST JOURNEY
From “what shall we do?” to booked.
Activity pages set clear expectations, pricing and practical details, then make availability and booking feel like the natural next move.
-
Simple activity comparison
-
Clear prices and expectations
-
Fast booking access
04 - KEY FEATURES
Everything visitors need
for a great day out.
01
Bookings
Availability and booking tools turn inspiration into a confirmed adventure without unnecessary steps.
02
Adventure Gallery
A visual activity hub links to detailed pages covering expectations, suitability and price.
03
Walking Routes
A useful local guide introduces nearby walks, places to visit and family-friendly attractions.
04
Live Reviews
Visitors can read and leave feedback, with new reviews appearing automatically to build trust.
05 - THE USER JOURNEY
Clear from the first look to
final booking.
The structure turns a potentially complex range of activities into a friendly, guided journey. Visitors can explore freely, understand the details and act with confidence.
01
Get inspired by the experience
02
Explore the right adventure
03
Check details and price
04
Enquire to book
Stevie is super helpful and knowledgeable in all aspects of web design. I’m really happy with what she has done with my website and the quick, easy service she provides.
Colin - Severnside Adventures
A lively, practical platform that showcases the experience, helps visitors plan with confidence and makes getting involved beautifully simple.
06 - THE RESULT
An online home
made to explore.
NEXT PROJECT
YOUR TURN